behind the BRAND
For you, we strive to leave a lasting impression.
THE Story
Don’t wait for opportunity
Create it
Sometimes all it takes is one. One idea, one purchase, and a one-time try to turn a dream into a reality. And that’s exactly how we came to be.
In June 2020, what started as a Facebook Marketplace scroll led to the discovery of a moving truck for sale in Bridgewater, Massachusetts. A short trip to Bridgewater, cash in hand, not a lick of prior experience operating a commercial truck, and one question in mind: what do we call it? A gym? A facility? A truck? We wanted something that represented a community-centered space, and so…
After 8 months and endless days in the shop, the once moving truck was transformed into an adaptive, modern and fitness environment. MoveNation was born. In February 2021 we launched MoveStudios (now known as THE Studio) –– shaking up the fitness industry and bringing the first mobile fitness studio to the Boston community.
never stop growing
In our early days, the truck was everything – drawing eyes and attention, we quickly began to take off. Beginning with private personal training within MoveStudios (THE Studio), we soon shifted to partnering with residential properties and development companies, bringing in various studios and instructors to teach inside our signature fitness series at outdoor spaces throughout Greater Boston.
In June 2022, we landed our first sponsorship with a big name brand, and that’s when we realized the opportunity we had. Our focus solely on fitness began to shift as we expanded our horizons toward the world of wellness. While fitness will always be our founding roots and our network will continue to grow with the brand, wellness allows us to turn our attention to a more diverse space, speaking to feeling your best through multiple facets of life.
onto the next chapter
Just like our name, over the past 2.5 years we’ve been on the move: increasing our footprint and continuously evolving our offerings. When we launched MoveStudios, we always knew at some point we’d divide our name, we just didn’t know when or what it would be. MoveStudios became synonymous with our truck, but our brand has become so much more.
From brand activations, to races, to corporate events, and everything in between, we’ve grown into a dynamic experiential brand, on a mission to leave lasting impressions through unique + unforgettable experiences.
Since launching 2.5 years ago, the concept of community has always been at the forefront. We’re excited to introduce you to MoveNation. As of September, 2023, the brand has served as a partner at over 475 experiences, in 9 states and 81 different locations. With an eye on the future, we’re excited to continue to grow, moving together with our partners and community as ONE Nation, bigger and better than ever.